WHAT I DO

I help organizations build exceptional engineering teams and ship products that drive revenue.

With 15+ years leading mobile, web, and platform teams—from zero to scale—I bring senior engineering leadership to companies that need experienced guidance. Whether you need an embedded leader for the long haul, a consultant to solve a specific challenge, or a coach to help you level up—I'm here to help.

SERVICES

Embedded Engineering Leadership

VP/Director-level leadership for growing teams. I embed with your organization to provide strategic direction, mentorship, and hands-on management—whether you need someone for a few months or a few years.

Technical Strategy Consulting

Platform architecture reviews, build vs. buy decisions, technology roadmaps, and developer experience optimization. I help you make the right technical investments.

Team Building & Scaling

From first engineering hire to multi-team organization. I've scaled teams from 0 to 7+ engineers with 85% retention. I can help you hire right and build culture that retains talent.

Revenue & Growth Engineering

Experimentation frameworks, A/B testing infrastructure, paywall optimization, and advertising integration. I've built teams that generated $8.6M+ in new revenue streams.

Personal Productivity Coaching

One-on-one coaching for engineering professionals—from individual contributors to senior leaders. Master self-management, focus, and sustainable high performance. I've spent years refining systems that work—let me help you find yours.

TRACK RECORD

Representative engagements demonstrating the impact I deliver.

Built $8.6M Revenue Stream from Zero
GameChanger / Dick's Sporting Goods

Challenge: Company needed to diversify revenue beyond subscriptions but had no advertising infrastructure or expertise.

Solution: Founded and scaled the Revenue Growth team, then spun out dedicated Advertising Engineering team. Built experimentation framework, A/B testing infrastructure, and full advertising stack including GAM360 integration.

Results: $0 → $1M+ in first 6 months with just 2 engineers. Grew to $8.6M+ annual advertising revenue. Established foundation for Dick's Retail Media Network integration.

Transformed Developer Experience
GameChanger / Dick's Sporting Goods

Challenge: Mobile development velocity hampered by slow builds and no visibility into developer productivity.

Solution: Led organization-wide DX measurement initiative. Modernized CI/CD infrastructure. Designed and implemented Generic Data Layer architecture.

Results: 30%+ build time improvements. First-ever quantitative developer productivity metrics. Infrastructure improvements impacting 40+ engineers.

Scaled Engineering from 0 to National Platform
SIMPL / University of Michigan

Challenge: Medical education research organization with critical software platform but no engineering team.

Solution: Joined as first engineering hire. Took ownership of web, iOS, Android, and backend. Authored winning ACGME proposal. Scaled to team of 5 engineers + product manager.

Results: Platform adopted by 15+ US surgical residency programs. Selected as official assessment platform for American Board of Surgery. Built complete data engineering infrastructure supporting national research collaborative.

R&D Leadership for Automotive Innovation
Tome Software / Ford Motor Company

Challenge: Ford needed cutting-edge prototypes exploring V2X (vehicle-to-everything) safety technology and emergency response systems.

Solution: Led Advanced Projects team delivering "Novel Solutions to Real Problems." Managed full product lifecycle from user research through hardware/software integration and live demonstrations.

Results: Delivered vehicle-to-bicycle collision avoidance system demonstrated on live test track. Built search-and-rescue tracking system tested at NASA Langley. Shipped promotional content showcasing Ford innovation.

PROVEN RESULTS
15+ Years Leadership
85%+ Team Retention
10+ High-Impact Teams Built
$10M+ Revenue & Contracts
AREAS OF EXPERTISE
Mobile Platform Strategy
iOS/Android architecture, cross-platform decisions, native performance optimization
Developer Experience
CI/CD modernization, build optimization, productivity measurement, platform team strategy
Revenue Engineering
Experimentation frameworks, A/B testing, paywall optimization, advertising infrastructure
Team Building
Hiring strategy, org design, performance management, engineering culture
Technical Proposals
RFP responses, grant writing, technical sales support, vendor evaluation
Personal Productivity
Self-management systems, focus strategies, sustainable performance for technical professionals
CREDENTIALS
B.S. Computer Science
University of Michigan | 3.75 GPA
Pragmatic Marketing Certified
Pragmatic Institute
HOW I WORK
Methodologies
Shape Up, OKRs, 4DX, Design Sprints
Cross-Functional
Engineering, Product, Design, Data Science, Ad Ops
Remote-First
Experienced leading distributed teams across time zones
Hands-On
I lead from the front—strategy and execution, not just oversight
LET'S WORK TOGETHER

Ready to accelerate your engineering organization?

I'm currently accepting leadership engagements, consulting projects, and coaching relationships—from short-term advisory to long-term partnerships. Let's talk about what you're building.